Imagine you are holding the most powerful piece of sales ammo: your brochure.
What does it feel like? When you open it what do you expect to see? How clear is what you offer shown amongst the pages? Do you provide enough information for your leads to understand exactly what they should expect from you?
These are all valid questions you ought to ask yourself.
Put yourself in the shoes of your client and imagine how impressed they would be, if you were to present them with a slick piece of marketing collateral that not only does your company justice, but fits in line with your brand guidelines and follows through on quality and precision perfect illustrations and copy.
There is no excuse for a brochure that does not better your brand.